Website
redesign
If the current site no longer represents the company properly, looks dated or fails to bring enquiries, a redesign is worth considering. We keep what still works and fix what is slowing users, sales and visibility.
When a redesign
makes sense
- Structure
- Content
- Migration
- Redirects
- Handover
A redesign makes sense when the site still has content or an address people know, but no longer represents the company cleanly. A new build is not always needed; a cosmetic refresh is not always enough.
Signs that it is time
- The look is dated and no longer matches how you work today.
- The site is slow or hard to use on a phone.
- The offer is unclear: a visitor does not know what to ask for or who to write to.
- Every change waits for someone who still remembers how the site was put together.
- It is technically neglected: outdated components, missing copies, unclear access.
- Enquiries do not arrive, and it is not clear whether the problem is the copy, the speed or the fact that people cannot find you.
What we do
We review the current site, separate what is worth keeping and propose a redesign that can be handed over and maintained.
What we check first
Without that review a redesign easily becomes guesswork. It is better to see what you have first.
- Who holds the domain, hosting and access, and whether you can actually use them.
- Whether a proper backup exists and whether the site can be restored.
- Which URLs already work and which pages people actually open.
- What in the copy is still accurate, and what describes an older way of working.
- Whether the technical base is still maintainable, or cheaper to rebuild.
What is kept
We keep URLs that already carry visits, copy that still describes the services accurately, forms, content and materials you have the right to use. We do not keep a layout only because people are used to it.
If a page address has to change, we plan a redirect. If it can stay, it stays. The aim is that valuable existing URLs do not disappear without a proper redirect.
Structure and content
A redesign is not a new colour on the old layout. We look at which pages need to exist, what is surplus, and where a visitor should reach an enquiry.
We do not throw the copy on a pile. We change what loses a visitor through lack of clarity, and we leave what already works.
SEO migration, without a ranking promise
We do not promise that rankings will not drop. We plan the migration so valuable URLs are kept and changed ones are redirected.
That reduces the risk of loss. It is not a guarantee that nothing will move, and we say so in advance.
Before launch and after
-
01
Redirects for changed URLs
A list of old addresses and where each one goes. Without that, old ways in become empty pages.
-
02
Testing before launch
A pass on phone and computer, the forms, the redirects, and a check that the key content sits where it should.
-
03
Launch and handover
The new version goes live on your domain. Code, access and documentation stay yours.
-
04
Maintenance after the redesign
If you want someone to keep watching updates and copies, that is a separate agreement, not a condition of the redesign.
Related
Questions people ask
Will our Google rankings drop?
We cannot promise they will not. We plan the migration so valuable URLs are kept and changed ones are redirected. That reduces the risk of loss, but it is not a guarantee that nothing will move.
What can be kept from the current site?
Often the copy that still describes the work accurately, URLs that already work, forms, photographs you have the right to use, and anything that is technically sound. We do not keep an outdated layout only because people are used to it.
Do we have to rewrite all the text?
No. We change what no longer explains the offer or sends a visitor the wrong way. A good description of a service stays, even if the page layout changes.
Do you redesign a site Ace did not build?
Yes. First we establish who holds the domain and the access, whether a backup exists, and what can be moved without losing it.
Who holds the domain and hosting during the redesign?
You do. We need access to do the work, but the accounts stay in the company's name. After launch we hand over what was newly made, including documentation.
Can you maintain the site after the redesign?
Yes, if we agree it as separate work. A redesign is one job, maintenance is another. You do not have to take both.
Request a review of your website
A link to the current site and a short note about what bothers you is enough. From that we can see whether this is a redesign, maintenance or something else.